17 de abril de 2008


Franchise Times, especialista en franquicias, elaboró la lista de las 200 franquicias más rentables del mundo por tercer año consecutivo.

No es una sorpresa encontrar a la multinacional Mc Donald’s en la cabeza de la lista, seguido por 7-Eleven. Las dos firmas tienen una facturación de más de 38 mil millones de dólares. Asimismo, globalmente es el sector de las comidas, principalmente del fast food que se reafirma a través de la lista. De los primeros 10 mugares, 7 pertenecen a este sector, lo que representa un peso importante del sector de la restauración en el mercado mundial.

La cadena de restaurantes Fast Food, Mc Donald’s cuenta con una facturación de 56 800 millones de dólares, lo que la llevó a encabezar la lista de las franquicias más rentables. Sus 31 046 puntos de venta están repartidos por todo el mundo, y entre ellos el 74% son franquiciados.

Después de Mc Donald’s y 7-Eleven, se encuentran las agencias de viajes Carlson, KFC, Ace hardware y Burger King, respectivamente. En el séptimo lugar se encuentra Subway con 26 685 franquicias que facturan 10 000 millones de dólares; en el octavo lugar está Pizza Hut facturando 9300 millones de dólares, le siguen Wendy y Circle K Convenience, el último de la lista de los Top Ten.

La importancia de las franquicias de comida rápida es impresionante. El 42% de las 200 franquicias evaluadas pertenecen a esta categoría. El 16% corresponde a hoteles, el 17% a las ventas al por menos y el 7% a las agencias de viaje.

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